The Total Warehouse Solution

In November 20, 2014
On News

We’re Proud to Present
THE TOTAL WAREHOUSE SOLUTION

Over the last few years we here at Cardinal Carryor & Cardinal Integrated Systems have been faced with a bit of a challenge. As both companies continued to grow, the need to ramp up our corporate branding efforts became drastically more apparent.

Too often would we talk with a client who was unaware of the expansive breadth of products and services we offer. If they’d bought a forklift from us in the past, they thought of us as “the fork lift guys.” If we helped them install pallet racks we were “those fellas who do the pallet rack stuff.” And it certainly didn’t help that we were positioning ourselves as “material handling specialists” because, after all, who the heck even knows what the term “material handling” means?

And so with the assistance of our new marketing agency, we embarked upon a rebrand. Our goal was to find a way to position both Cardinal Carryor and Cardinal Integrated Systems as companies with very distinct offerings who also work together to provide everything our clients need to get the job done—from buying a single stock picker to planning and equipping an entire facility.

The result: The Total Warehouse Solution.

It’s a positioning line that perfectly sums up the relationship and advantages of both Cardinal Carryor and Cardinal Integrated Systems. While each company his its own products and services, as sister companies we work flawlessly together to offer our comprehensive list of offerings to our clients. We’re truly a Total Warehouse Solution. While Cardinal Carryor specializes in rolling equipment sales, rentals and service, Cardinal Integrated Systems provides planning, engineering, and project management solutions, along with equipment install and more. Together we perfectly complement each other, providing a singular and complete resource for nearly all of our clients’ needs.

Our new positioning line is just the beginning of an overall image update for both Cardinal Carryor and Cardinal Integrated Systems. So watch out for lots of exciting stuff from the Cardinal family in the weeks and months to come!

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Established in 1947, Cardinal Carryor specializes in rolling equipment sales, rentals and service. Our team of experienced and knowledgeable professionals is dedicated to ensuring you find the right equipment for your needs.
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